Taken for a Ride: How Daimler-Benz Drove Off With Chrysler by Bill Vlasic and Bradley A Stertz
In response to reader’s queries, we have added a book of the week column to the EI weekend edition - interesting books pertaining to exchanges and markets, investment et al.
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This week’s book was written by Bill Vlasic and Bradley A Stertz.
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the corporate drama of with a chaotic aftermath.
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